Our Vision
Planet Bean is an innovative business model that is fair, sustainable and passionate.
Our Mission
Planet Bean creates the best tasting coffee and through fair trade, links producers and consumers in a meaningful way.
At Planet Bean we are
Ethical
We believe our success is grounded in a moral economy informed by the principals of fair trade for our producers, our workers , our shareholders and our customers.
Passionate
We have a passion for excellent coffee, and this is reflected in our knowledge and advancement of gourmet coffee creation
Respectful
We are respectful of the many hands that touch our coffee - from the farmers who grow and harvest it, to the roasters who roast it, the baristas who brew it and to those who drink it.
Ecologically Sustainable
We believe our success as a business is measured not only by our financial earnings but also our ability to reduce our ecological footprint, improve the health of the planet and advance organic production.
Co-operatively Driven
We believe a democratic workplace based on the international principals of co-operation is the way to create a model for a people centred economy.
