Freshness in Coffee

Staleness kills all the work put into making excellent coffee. Here’s how to battle the staleness demons.


The first key is to buy coffee in small quantities frequently. Think of fresh roasted coffee like bread, it tastes best as soon after being baked as possible. Coffee starts to degrade as soon as it has been roasted so it is best consumed within a few days of being roasted.

It is best to buy you coffee in a whole bean form and then grind it just before you brew it. See our grinding and brewing suggestions under “brewing” in the water section.


Our wholesale coffee is sold in foil bag with a special one-way valve that lets the coffee off-gas without letting any air in. Air and sunlight are the two major things that degrade coffee.

We suggest storing coffee in a cool, dry, dark place in an airtight container. We have some nifty coffee canisters for sale in our retail locations. It is not recommended that coffee be stored in a refrigerator or freezer.