At Planet Bean, we honor coffee’s elemental roots—because great flavor starts with reverence for nature’s forces.
EARTH: THE FOUNDATION OF FLAVOR
Soil & Terroir
Coffee’s journey begins in the earth, where soil composition and altitude shape its flavor profile. Organic farming practices—like those at Planet Bean—enhance biodiversity, using compost and shade trees to protect soil health and migratory songbirds.
Shade-Grown Benefits
Carbon Sequestration: Shade trees store 2x more carbon than sun-grown fields, buffering climate change.
Microclimate: Canopies maintain humidity, shielding coffee plants from droughts and heat waves.
Great coffee
is rooted in respect for the land.
FIRE: THE ALCHEMIST’S TOUCH
Roasting Transformation
Fire unlocks coffee’s potential:
Maillard Reaction: Caramelizes sugars, creating notes of chocolate or berries.
Small-Batch Artistry: Planet Bean’s roasters (like Jon Wood) balance heat and time for peak flavor.
Cultural Rituals
Ethiopian Ceremony: Beans are roasted over open flames, symbolising community and tradition.
Modern Precision: Tools like SCA-certified roasters ensure consistency without over burning.
From green bean to rich aroma— fire
is the spark of coffee’s soul.
WATER: THE SILENT COLLABORATOR
Brewing Science
Mineral Balance: Ideal water (6-8 ppm TDS) extracts flavours cleanly. Hard water highlights body; soft water accentuates acidity.
Purity Matters: Planet Bean filters water to 99.9% purity, eliminating chlorine that masks subtle notes.
Global Symbolism
Life & Flow: In Greek cosmology, water’s fluidity mirrors coffee’s journey from farm to cup.
